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Gone are the times when traditional marketing had impact on businesses, as in these current days, those who are in thriving businesses are actually those who have seized the benefits of boosting their business through social media marketing and email marketing – amongst others.
You may have collated a huge database of prospects/customers over the many years of doing business online or offline through several mediums such as business cards, tradeshows, or through vendors, amongst others. And then you may have some issues maximizing such database if you have not utilized such for a long period. It could even be that such database may no longer be valid or has become obsolete; you simply can’t be 100% sure about this!